10 Things Every Website needs

By: Faith Liversedge
Storyteller
Faith Liversedge

Blame Trip Advisor, Amazon or Googlebox, but we’re all armchair critics now.

But armchair critics with the attention span of a flea, and our fingertips dangerously hovering over ‘back’ button.

As prospects for your business, this makes us a tough crowd.

We’ll decide within as little as five seconds whether to stay on your website or whether to hop off to someone else’s.

Your website needs to be bullet-proof

Especially if you’re a financial adviser or financial planner

Because in a remote-first world, your website is your real estate, it’s your shopfront, your receptionist, your billboard, rolled into one – the only visible presence you have.

Even if you get most of your business through referrals, people will still want to check you out online, to find out if you are who they think you are.

Think about what it’s like for you when you Google someone and they have no website at all, or one that looks as if it was last updated when Gordon Brown was in power.

It doesn’t create a very encouraging first impression

It makes you wonder: is this person legit, trustworthy, up-to-date and relevant? People are unlikely to give you the benefit of the doubt and consider the fact that you’re too busy to create a modern, easy-to-use and understandable website. At best they’ll think you don’t want new business and move on.

How do you change that view? How do you make them stay? But not only stay; how do you convert those visitors into prospects?

Let’s take a look at what every website needs:

  1. Mobile ready – Mobile traffic is responsible for 52% of Internet traffic. If your website doesn’t read well on all devices, your visitor will give you short shrift.
  2. Security – Is your website secure? An SSL certificate shows that your website is genuine and trustworthy. Websites without them can be blocked by browsers and networks, which could mean you lose potential visitors.
  3. Content optimised for search – 75% of clicks go to the first page of results on Google. Optimise your website for search engines, so potential clients can easily find you online.
  4. Unique content – almost a third of online content is identical to that on other websites. Google penalises duplicates by not ranking these websites highly. So keep your content and design unique to you and your business.
  5. Modern design – 75%of users judge a business’s credibility by the design of its website. Communicating your services through contemporary design shows you’re relevant and up-to-date.
  6. Fast loading – Best-in-class web pages should load within 3 seconds. Any slower and visitors will abandon your site faster than… sorry, they’ve already gone. A slow site will also affect your search engine ranking.
  7. Clear navigation – are your page names logical? Are your contact details on every page? Have you included a contact form? You need to make it easy for people to bomb around your site – they haven’t got time to work things out for themselves.
  8. High-quality imagery – are you using cheesy stock photos? These aren’t going to help to create an authentic impression. Do you have photos of you and your team on the site? If so, do they look professional?
  9. Hard working testimonials – are your quotes and case studies authentic and varied? Or are they predictable and repetitive? A hard-working case study will explain in detail how you changed someone’s life for them.
  10. An active blog – do you have a blog? If you do, are you posting regularly and strategically? An inactive blog is almost as bad as not having one at all.

Does your website have all of the above? Would you like to find out? Simply go to https://faithliversedge.co.uk to request your free website report. Tailored analysis that grades your website on performance, SEO, design, content and security.


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