Business Development

The Power of Influence and the Art of Giving Advice

Image of Rachael Smith
By: Rachael Smith
Senior Manager, EMEA Marketing
Dimensional Fund Advisors

Social media presents exciting opportunities for financial advisers to take inspiration from influencers’ playbooks.

Read more…

Marketing your business: upping your marketing game

Image of Rachael Smith
By: Rachael Smith
Senior Manager, EMEA Marketing
Dimensional Fund Advisors

Your financial planning business is going well, and the time has come to take your marketing activity to the next level.

Read more…

The difference between vision and strategy and why it matters

Image of David Jones
By: David Jones
Head of UK & Ireland Advisor Group and Vice President, Dimensional Fund Advisors Ltd.
Dimensional

So, as you enjoy some well-earned time off, close your eyes and imagine… if you were walking into your business in five years, what are you experiencing?  What clients are you serving?

Read more…

Getting financial planning clients: The fact that gets overlooked

Image of John Dashfield
By: John Dashfield
Financial Business Coach & Author
Client Centred Advisers

Most advice on how to find financial planning clients is prescriptive. It tells you what to do or where to look. Yet how helpful is this?

Read more…

What I Have Learned Since Finding My Niche

Image of Tamsin Caine
By: Tamsin Caine
Director of Financial Planning
Smart Financial, Smart Divorce

Niche means we receive far more enquiries from professional connections, friends, social media and internet searches amongst others.

Read more…

Bringing the Next Generation Into Our Profession

Image of Sarah Elson
By: Sarah Elson
Director
Berry & Oak

How can we bridge the gap between all the companies searching for talent and all the next generation talent desperate to find a career?

Read more…

Building Your Brand – My Journey

Image of Lottie Kent
By: Lottie Kent
Founder
True Financial Design Ltd

Niching and specialising in divorce was the best thing I ever did and the business has grown significantly ever since. Although at first it was very daunting.

Read more…

What It Means to Tell a Good Story About Your Business

Image of Andrew Thorp
By: Andrew Thorp
Speaker, Consultant, Trainer

You don’t just tell your brand story through websites, brochures and advertisements. It’s done through the spoken word too. Aim to do justice to your brand every time you open your mouth.

Read more…

The Practice Manager – Why You Need One

Image of Dominika Sieradzka-MacCuirc
By: Dominika Sieradzka-MacCuirc
Practice Management Consultant
RIE Solutions

Owners of financial planning firms often approach me when considering hiring a Practice Manager for their firm. Over the years, I notice that those hiring for this role for the first time tend to grapple with the same questions …

Read more…

Content Marketing

Image of Pete Matthew
By: Pete Matthew
Founder
Meaningful Money

Despite having found his way to success largely by accident, Pete Matthew describes himself as “living proof” that creating content online can lead to great things. Increased turnover, enhanced professional standing and, he believes, it will make you a better adviser.

Read more…

Speak in Your Ideal Client’s Language

Image of Nicola Ellis
By: Nicola Ellis
Director
Wellington Wealth

Once you have established your niche and your ideal client, then you need to speak their language, and capture their attention.

Read more…

10 Things Every Website needs

Image of Faith Liversedge
By: Faith Liversedge
Storyteller
Faith Liversedge

In a remote-first world, your website is your real estate, it’s your shopfront, your receptionist, your billboard. The only visible presence you have.

Read more…

Using real life client scenarios is a powerful training strategy

Image of Pippa Oldfield
By: Pippa Oldfield
Senior Paraplanner & Assistant Manager
Mazars

When I was asked to mentor three future financial planners, I initially found the prospect quite daunting. How would I inspire them?

Read more…

Verbal PR – how to win clients through storytelling

Image of Andrew Thorp
By: Andrew Thorp
Speaker, Consultant, Trainer

This article is a follow up to the webinar – How To Win Clients Through Verbal Storytelling.

Read more…

How Do You Build a Niche?

Image of Tamsin Caine
By: Tamsin Caine
Director of Financial Planning
Smart Financial, Smart Divorce

About five years ago, David Scarlett asked me who I liked working with best and who I felt I did the best job for. I had absolutely no answer for him.

Read more…

Why is Marketing a Dirty Word in Financial Advice?

Image of Charlotte Wood
By: Charlotte Wood
Director
Rosewood Financial Planning

A successful financial adviser shouldn’t need to market themselves. They should be busy enough with Client Referrals. Or so I had been told.

Read more…

How to write your story and attract the right audience

Image of Faith Liversedge
By: Faith Liversedge
Storyteller
Faith Liversedge

Communicating the value of financial advice Communicating the value of financial advice isn’t always easy but it is necessary if you want to retain the right clients and attract the right prospects. Faith Liversedge will show you how to: Write the perfect story Decide what you should include on your website Produce email content and

Discover the Power of Independent Thinking

Image of Rebecca Timmins
By: Rebecca Timmins
Operations Director
Emery Little

Eight years ago, I was frazzled. I was the person with the answers. I had little time or space to breathe, let alone think!

Read more…

Learnings from juggling busy roles

Image of Sarah Elson
By: Sarah Elson
Director
Berry & Oak

The Power of Financial Planning is something I feel really passionate about: seeing clients journey from that initial meeting to designing the life that they’ve always wanted.

Read more…

Three Ways to Market and Promote Cashflow

Image of Martin Bamford
By: Martin Bamford
CEO
Bamford Media Ltd

When you’ve seen the benefits of a lifetime cashflow model first hand, it’s a lightbulb moment that immediately convinces you of its power.

Read more…

Rethink Your Leadership to Thrive in The ‘New Normal’

Image of David Scarlett
By: David Scarlett
The Soul Millionaire

It’s time to rethink your leadership style; not just yours but the leadership you need to develop and nurture in your team.

Read more…

Launch Your Own Podcast and Reap the Rewards

Image of Martin Bamford
By: Martin Bamford
CEO
Bamford Media Ltd

Lockdown life appears to have spawned a plethora of podcasts. As a tactic for creating a pillar piece of content, raising your profile in the local community, and expanding your network of professional connections, podcasting has relatively few equals.

Read more…

The Power of Niche

Image of Adam Carolan
By: Adam Carolan
Managing Director
Xentum

Around five years ago, Adam Carolan noticed a trend in his business: an ageing client base dying or losing capacity and a struggle to engage with the Next Generation.

Read more…

Marketing

Image of Emily Macpherson
By: Emily Macpherson
Founder
Find Peace of Mind

We now have so many marketing tools, techniques and channels at our disposal, how do we know which to use?

Read more…