Business Development
The Power of Influence and the Art of Giving Advice
Social media presents exciting opportunities for financial advisers to take inspiration from influencers’ playbooks.
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Marketing your business: upping your marketing game
Your financial planning business is going well, and the time has come to take your marketing activity to the next level.
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The difference between vision and strategy and why it matters
So, as you enjoy some well-earned time off, close your eyes and imagine… if you were walking into your business in five years, what are you experiencing? What clients are you serving?
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Getting financial planning clients: The fact that gets overlooked
Most advice on how to find financial planning clients is prescriptive. It tells you what to do or where to look. Yet how helpful is this?
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What I Have Learned Since Finding My Niche
Niche means we receive far more enquiries from professional connections, friends, social media and internet searches amongst others.
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Bringing the Next Generation Into Our Profession
How can we bridge the gap between all the companies searching for talent and all the next generation talent desperate to find a career?
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Building Your Brand – My Journey
Niching and specialising in divorce was the best thing I ever did and the business has grown significantly ever since. Although at first it was very daunting.
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What It Means to Tell a Good Story About Your Business
You don’t just tell your brand story through websites, brochures and advertisements. It’s done through the spoken word too. Aim to do justice to your brand every time you open your mouth.
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The Practice Manager – Why You Need One
Owners of financial planning firms often approach me when considering hiring a Practice Manager for their firm. Over the years, I notice that those hiring for this role for the first time tend to grapple with the same questions …
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Content Marketing
Despite having found his way to success largely by accident, Pete Matthew describes himself as “living proof” that creating content online can lead to great things. Increased turnover, enhanced professional standing and, he believes, it will make you a better adviser.
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Speak in Your Ideal Client’s Language
Once you have established your niche and your ideal client, then you need to speak their language, and capture their attention.
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10 Things Every Website needs
In a remote-first world, your website is your real estate, it’s your shopfront, your receptionist, your billboard. The only visible presence you have.
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Using real life client scenarios is a powerful training strategy
When I was asked to mentor three future financial planners, I initially found the prospect quite daunting. How would I inspire them?
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Verbal PR – how to win clients through storytelling
This article is a follow up to the webinar – How To Win Clients Through Verbal Storytelling.
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How Do You Build a Niche?
About five years ago, David Scarlett asked me who I liked working with best and who I felt I did the best job for. I had absolutely no answer for him.
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Why is Marketing a Dirty Word in Financial Advice?
A successful financial adviser shouldn’t need to market themselves. They should be busy enough with Client Referrals. Or so I had been told.
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How to write your story and attract the right audience
Communicating the value of financial advice Communicating the value of financial advice isn’t always easy but it is necessary if you want to retain the right clients and attract the right prospects. Faith Liversedge will show you how to: Write the perfect story Decide what you should include on your website Produce email content and
Discover the Power of Independent Thinking
Eight years ago, I was frazzled. I was the person with the answers. I had little time or space to breathe, let alone think!
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Learnings from juggling busy roles
The Power of Financial Planning is something I feel really passionate about: seeing clients journey from that initial meeting to designing the life that they’ve always wanted.
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Three Ways to Market and Promote Cashflow
When you’ve seen the benefits of a lifetime cashflow model first hand, it’s a lightbulb moment that immediately convinces you of its power.
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Rethink Your Leadership to Thrive in The ‘New Normal’
It’s time to rethink your leadership style; not just yours but the leadership you need to develop and nurture in your team.
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Launch Your Own Podcast and Reap the Rewards
Lockdown life appears to have spawned a plethora of podcasts. As a tactic for creating a pillar piece of content, raising your profile in the local community, and expanding your network of professional connections, podcasting has relatively few equals.
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The Power of Niche
Around five years ago, Adam Carolan noticed a trend in his business: an ageing client base dying or losing capacity and a struggle to engage with the Next Generation.
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Marketing
We now have so many marketing tools, techniques and channels at our disposal, how do we know which to use?
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