Carrie Bendall
Content
Head of Content
Aberystwyth
bendallcarrie3@gmail.com
I discovered the wonderful world of Financial Planning in 2008. I’ve worked with over 30 Financial Planning firms over the years since then, helping them discover their own unique personalities and focus.
This focus, more often than not, leads to business development plans centred around communication with existing clients. I often say, “Let me have 10 to 20 of your clients to talk to and I will find some magic.” I’ve now had nearly 700 conversations with clients of Financial Planning firms. Not only has each one been an absolute privilege to conduct, each one has come with some golden nugget that the firms can use as they strive to be the best they can be.
Of course, delighted clients lead to referrals. Clients who know you want referrals lead to referrals. Clients who know how to refer you lead to referrals. They can also lead to the creation of another powerful tool: The Client Advisory Board. Put one of those in place and you will never look back.
I was delighted to be asked to join the Personal Finance Society’s Financial Planning Initiative in 2017, particularly as part of my role would be to interview clients of Financial Planning firms. That was when the word POWER came into play. Each client would talk about the power financial planning has to change lives. And in deed, how it had changed their lives with their Financial Planner guiding the way.
Now, as content curator for this amazing PFS POWER website, I get to talk to more Financial Planners than ever before. Each happy to give back and share their experiences with those beginning their journeys in Financial Planning. Each happy knowing that through Financial Planning they can help change their clients lives and, by spreading the word amongst as many financial advice professionals as possible, affect more lives.
A huge thank you to all the Financial Planning practitioner contributors to this website so far. I must also shout out a thank you to the teams and business consultants who support these incredible human beings. They also supply great content.
Let’s spread the Power of Financial Planning message to as many humans as we can. Let’s make this a profession that everyone is talking about.
Do please get in touch… bendallcarrie3@gmail.com
Content by Carrie Bendall
When Money Meets Human Nature 2
Financial crime and misconduct rarely arise from a single bad actor or moment. This session explores the behavioural mechanisms behind compromised judgement, regulatory breaches and client harm.
When Money Meets Human Nature 1
Financial crime and misconduct rarely arise from a single bad actor or moment.
Financial Planning Business Transformation: The Risks That Paid Off
Episode 6 - A change in leadership style, creating a Community, team growth, elevating our relationships with clients, purposeful inclusion of our business partners. What would we have done differently?
POWER Planning, A Coaching Way of Being Consumer Outcome 2 Connection
Personal financial planning can be seen by clients as a technical profession, involving numbers and products. People often don’t get financial advice for fear of what the numbers will show, or because they think they are just going to be ‘sold’ a product, one they are not sure they really need.
POWER Planning, A Coaching Way of Being, Consumer Outcome 1 Clarity
Money is a means to an end; it enables or disables how we live our lives. So before talking about money, personal finance professionals have the challenge of helping clients think about what they want from their life.
POWER Planning, A Coaching Way of Being, 5 Consumer Outcomes
The five Consumer Outcomes POWER Planning seeks to deliver are: Clarity, Connection, Choice, Control and Confidence. Underpinning the achievement of these outcomes is a consumer-focused approach to financial planning.
Financial Planning Business Transformation: Launch Day
Episode 5 - How we launched Beyond Finance, carried the important parts of our heritage forwards and introduced the rebranded Beyond Finance Charitable Trust.
Financial Planning Business Transformation: Setting a Date
Episode 4 - We begin with the end in mind, consistent communication through the lens of our newly formed Community, staying authentic and having character rather than personality traits.
Financial Planning Business Transformation: Connecting with Purpose
Episode 3 - How we became thinking partners to clients, applied a financial planning model, introduced a new investment review process and communicated these changes to clients.
Financial Planning Business Transformation: Achieving Clarity
Episode 2 - We review the client research, the new messaging that emerged, the employee focus groups and the appointment of a design agency.
Financial Planning Business Transformation: 1985 – 2025
Episode 1 - Established as County Financial in 1985, transformed into Beyond Finance in 2023, driven by client feedback, employee focus groups and core beliefs.
Slowly but Surely does it
Much has been written about the first meeting with a prospective client. What happens when the prospect decides to proceed?
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Top 10 tips in times of market chaos
Learnings from over a decade of working with Financial Planners and talking to their clients. Some thoughts for coaching clients and deeper client conversations.
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Great Annual Planning Meetings
You’ve taken on a new client, given them a great initial Financial Planning experience, followed up with an Annual Planning Meeting and are wondering what now? By Garry Hale.
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Purposeful Preparation
Prior to a first meeting, setting the right expectations in clients’ minds is vital.
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The Client Experience is more than a Six Step Process
Broadly speaking, six steps are considered to form the foundation of a Financial Planning process used with clients.
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Client Meetings
The number of client meetings and time taken differs from firm to firm as they adapt a Financial Planning process that works for them. By Carrie Bendall.
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Financial Planning Process
Many people focus on making money rather than discovering how much they actually need during the course of their lifetime. Imagine how you would feel if you knew you had enough money, not just to do the things you want, but to help others too.
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What it Takes to be a Good Financial Planner
The job of a Financial Planner is 95% people skills and 5% technical skills, but you need to know 100% of the 5% technical.
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