Chris Budd


Ovation Finance & The Eternal Business Consultancy

I founded Financial Planning practice Ovation Finance Ltd. I sold a majority of Ovation to an Employee Ownership Trust in 2018, and now help other businesses do the same through the Eternal Business Consultancy.

I have been advocating the use of coaching skills by advisers for many years, and recently founded the new institute for advisers, the Initiative for Financial Wellbeing.

I achieved my Diploma in Business Coaching through Jan Bowen-Nielsen’s business, Quiver Management.

Articles from Chris Budd

Great Coaching Questions

During the PFS Power Coaching Webinars that Jan Bowen-Nielsen and I conducted on 28 January 2020, several people asked, “Can you suggest some great questions?” Here are a few thoughts.

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Types of Coaching

In financial advice, two types of coaching have been rising in prominence over recent years: ‘pure’ coaching, and financial coaching. Although they share a name, there are differences. Chris Budd explains.

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The Stethoscope and the Importance of Coaching

The stethoscope was a great leap forward for medicine. Find out how the story of it shines a light on Financial Planning.

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