Ruth Sturkey

Non Executive Director

FPFS, CFPTM and Chartered Financial Planner

Paradigm Norton

London, EC1

I co-founded and led The Red House, a boutique Financial Planning firm, which I successfully merged with Paradigm Norton in December 2017. I continue to help grow the merged business to enable Paradigm Norton, an employee owned and accredited B Corporation, to be the leading purpose driven Financial Planning firm in the UK.

Joining the PFS Power Financial Planning Practitioner Panel was a natural progression to help increase awareness of the great work we do for clients and society and to help other Financial Advisers and Planners with their business and personal development.

I believe Financial Planning using cashflow brings money to life for clients by giving meaning and understanding of the actions needed (save more, spend more, take investment risk, take less investment risk etc) and opportunities available (a new home, deposit for the kids, retire sooner, set up own business, travel more etc).

Financial Planning identifies risks, which can then be solved or an active decision taken to ‘live with’ the risk. For example, the need for life insurance which can be life(style) saving for the family in the event of the death of the breadwinner; the risk of holding a concentrated equity portfolio which could wipe out a family’s wealth in adverse trading or market conditions; the risk of inactivity meaning a life of potential hardship in retirement.

  • Financial Planning can identify opportunities to ‘enjoy’ life more by:
  • Providing ‘peace of mind’ for example feeling organised, in control, having a ‘Plan’
  • Knowing the surviving partner/spouse/family will be looked after
  • Bringing meaning to money.

Content by Ruth Sturkey

Producing a Virtual Event for Clients

Ruth Sturkey shares Paradigm Norton's experience of planning and producing a virtual event for clients. Having all things backed up is key.

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Lockdown Limelight

By Ruth Sturkey and Dan Atkinson, Paradigm Norton.

A New Entry into the Financial Lexicon: ‘Financial Wellbeing’

I confess, when I started to write this article, I wondered whether ‘financial wellbeing’ was just some new buzz phrase or a phrase worth using.

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Bringing Money to Life

Our aim with the the PFS POWER Initiative is to empower and equip our readers to change people’s lives through Financial Planning. For many this means a change in mindset from transactional advice to a more comprehensive, life-focused service. By Ruth Sturkey.

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