The Magic of Cashflow

WATCH Alasdair Walker’s presentation given at the NextGen20 Digital Conference. A a self-confessed anti-cashflow forecaster in 2015, Alasdair now uses cashflow with every client every time and uses it each year as part of his revise and evolve method for client review meetings.

Just to drive home the point, Alasdair describes his thinking in 2015:

  • You didn’t need it
  • It wasn’t helpful
  • It’s too complicated
  • People didn’t understand it
  • And no one would want to pay for it.

In 2020, he believes the exact opposite.