10 reasons why you can’t increase your fees

Brett Davidson
Brett Davidson
FP Advance

Getting your pricing right is the most important issue for any business.

Yet I’m still running into great financial planning businesses that are not charging enough for their amazing service and it’s hurting them…a lot.

I’ve heard every reason on planet Earth why a firm can’t increase its prices:

  • Moral reasons
  • Ethical reasons
  • Religious reasons
  • Practical reasons
  • Timing reasons
  • Competitive reasons
  • Positioning reasons
  • Fear-based reasons

…and the list goes on.

I’m sorry (not sorry) to rain on your rationalisation parade, but guess what? This is all in your head.

In this webinar, I will address the most common beliefs around why you can’t increase your fees and explain that in many instances it’s just not true.

This one could be a game-changer.

Learning outcomes:

  • Learn why many symptoms presenting in your business are actually pricing-related. And you should always treat the cause, not the symptom.
  • Discover that for advisers struggling with charging appropriately, it usually comes down to skills or belief, but they’ll never admit it.
  • Find out some home truths that will let you break free of your old ways of thinking and get your pricing right once and for all.