People no longer want to work for an organisation, they want to work for a cause they care about. Anthony Villis presents the case study of First Wealth becoming a B Corp.

He takes us from the realisation of a collective desire to do something bigger, through the process to become a B Corp to now and what First Wealth’s future plan is to maximise the impact that can be made.

Learning points.

• What a B Corp is and what it takes to become one
• The commercial advantages of becoming a B Corp
• How the process helped raise awareness of the ‘unknown knowns’
• The formulation of environmental and educational initiatives
• The first steps to take if you want to embark on the B Corp Process.