Financial Planning Business Transformation: Connecting with Purpose

Episode 3 – How we reviewed our client proposition, service and pricing

Established as County Financial in 1985, this business transformed into Beyond Finance in 2023. A process driven by client feedback, employee focus groups and core beliefs.

Andy Hounsell joined Beyond Finance in March 2013 and became Managing Director in 2015. A safe and successful business with over 500 clients, by 2019 County Financial was at capacity and ‘closed for new business’. A frustration for both team members and clients.

In 2020 Andy appointed a business coach to help clarify his thinking. With this began three years of bringing the best of the past to meet the best for the future. Giving much thought to the business’s purpose, passion and community. Andy and his team, with client and experts to support them, transformed from a business of safe, traditional money talk to one of taking everyone Beyond Finance.

In this six-part series we learn what informed decisions and why decisions became easier with full and frank feedback from clients, team and other members of the community.

What we cover in this episode:

• Becoming thinking partners to clients
• Applying a personal financial planning model
• Separating investment reviews from forward planning meetings
• Introducing a new investment review process
• Communicating the change to clients.