Generalists Are Scary (be a specialist instead)

Brett Davidson
Brett Davidson
FP Advance

If you became seriously ill who would you go to for advice? A GP or a specialist?

It’s a no-brainer.

Yet if you search for a financial adviser all you’ll find is firm after firm making generic promises about helping you with your finances.

When prospective clients have a problem to solve they are not looking for a generalist to solve it. They want someone that understands them and their issues and has clearly dealt with people like them before.

In this webinar, Brett Davidson, founder of FP Advance will look at why generalists are scary and how you can identify the niche or niches that you already serve so that you can re-focus your business for more success, fun and profitability.

Learning Outcomes:

  • Learn why specialisation instantly changes your marketing effectiveness
  • Discover what specialisation really means (and no, you won’t starve being a specialist)
  • Evaluate whether your business can benefit from narrowing its focus to clients that “you love to serve”.