POWER Planning, A Coaching Way of Being, 5 Consumer Outcomes

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Rob Macdonald
Rob Macdonald
Coach & Consultant
Sam Patterson
Sam Patterson
Head of Delivery – Equilibrium Financial Planning
Carrie Bendall
Carrie Bendall
Head of POWER Content

The five Consumer Outcomes POWER Planning seeks to deliver are: Clarity, Connection, Choice, Control and Confidence. Underpinning the achievement of these outcomes is a consumer-focused approach to financial planning.

Being consumer focused puts the client at the centre of your personal financial planning service. The client’s best interests at its heart. But this does not mean just giving clients what they want. Often what a client wants may not be in their best interests. Helping clients work out what they really need, and how they want to live their life demands key human skills of a personal finance professional.

Core to this is a coaching approach that recognises clients are the experts in their own lives, but they often need help to unpack the questions they have about life and money. This does not require financial planning professionals to become coaches, but rather to work with a Coaching Way of Being. This webinar looks at why adopting a Coaching Way of Being is vital to consumer-focused financial planning.

Learning outcomes

  • Understand what it means to adopt a Coaching Way of Being
  • Understand why this approach is vital to effective consumer-focused personal financial planning
  • Determine key competencies needed to work with a Coaching Way of Being

Check out all the webinars in this series

  • POWER Planning, A Coaching Way of Being, Consumer Outcome 1 Clarity
    Money is a means to an end; it enables or disables how we live our lives. So before talking about money, personal finance professionals have the challenge of helping clients think about what they want from their life.
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  • POWER Planning, A Coaching Way of Being Consumer Outcome 2 Connection
    Personal financial planning can be seen by clients as a technical profession, involving numbers and products. People often don’t get financial advice for fear of what the numbers will show, or because they think they are just going to be ‘sold’ a product, one they are not sure they really need.
    Learn More

  • POWER Planning, A Coaching Way of Being, Consumer Outcome 3 Choice
    “It is our choices, Harry, that show what we truly are, far more than our abilities”. Professor Albus Dumbledore’s advice to a young Harry Potter captures the reality that clients are a product of their choices good and bad.
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  • POWER Planning, A Coaching Way of Being, Consumer Outcome 4 Control
    Research indicates that a client’s financial health does not depend on income level, asset size, education, age, or geographic location. The most important determinant of financial health is the extent to which a person feels in Control of their financial life.
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  • POWER Planning, A Coaching Way of Being, Consumer Outcome 5 Confidence
    Confidence is defined as “a feeling of trust and firm belief in yourself or others”. Given that trust is the currency of financial planning, it is no surprise that Confidence is critical to the success of a consumer-focused outcomes approach to financial planning.
    Learn More

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